We are Sterling Ship Supplies and General Trading Company based in Dubai. Our services are wide and varied, but distinctly split into two main divisions – Ship Chandler and General Trading.

At the helm of our direction, management and standards of customer service are veterans of the industry – stalwarts with more than two decades of combined experience within this field. Together they’ve established and grown Sterling to provide business services with an unparalleled edge – for import, export, storage, distribution and logistics that lead the way in the industry, and most specifically within the African market. We supply best quality goods to retailers: commercial, wholesale chains, restaurants, clubs, hotels, hospitals, defence forces, and ships.

We are deeply committed to providing exceptional customer service and have often gone the extra mile to ensure that our customers are not inconvenienced in any way. Today, we proudly deliver the sharp price points, superior quality products and uncompromising level of customer service. Our dedicated and experienced customer services representatives are contactable 24/7, 365 days per year; these diligent team members deliver fast, efficient responses to questions and queries – whether by phone or email, for satisfied, informed customers all year through.