About Sterling

We are Sterling Ship Supplies and General Trading Company based in Dubai. Our services are wide and varied, but distinctly split into two main divisions – Ship Chandler and General Trading.

At the helm of our direction, management and standards of customer service are veterans of the industry – stalwarts with more than two decades of combined experience within this field. Together they’ve established and grown Sterling to provide business services with an unparalleled edge – for import, export, storage, distribution and logistics that lead the way in the industry, and most specifically within the African market. We supply best quality goods to retailers: commercial, wholesale chains, restaurants, clubs, hotels, hospitals, defence forces, and ships.

We are deeply committed to providing exceptional customer service and have often gone the extra mile to ensure that our customers are not inconvenienced in any way. Today, we proudly deliver the sharp price points, superior quality products and uncompromising level of customer service. Our dedicated and experienced customer services representatives are contactable 24/7, 365 days per year; these diligent team members deliver fast, efficient responses to questions and queries – whether by phone or email, for satisfied, informed customers all year through.

Ship Chandler

As ship chandler, we endeavour to provide complete logistical support to ships calling at all ports in UAE to make their work and life on board more comfortable.


General Trading

We believe in building a long-term relationship with our clients, and we are deeply committed to providing quality products to various industries in the UAE.



To become the most sought-after company for supply of quality products and services to HORECA customers and ships calling at all ports in the UAE.

Our Values

  • Integrity
  • Punctuality
  • Reliability
  • Transparency
  • Commitment to Quality


  • To perceive customer needs at every level and provide them with a wide range of products at competitive prices.
  • To ensure proactive, focused and exceptional customer service through personalised attention, flexible timely deliveries and tailored  solutions to meet specific requirements.
  • To partner with customers and suppliers to meet the growing customer requirements and achieve common goals.
  • To achieve steady and profitable growth and operational excellence while adhering to our values and ethics.


Our USPs

Redefining Service

  • SUPPORT 24/7